Let’s Open Together New Horizons.

We Are Your Partner.

We are a team of professionals specialized in identifying profitable segments in the food sector, helping companies producing machinery and technology for the food sector to win over new customers and clients.

How We Help You

We adapt to your culture and needs, applying our value chain model, which guarantees efficient collaboration in favor of your strategic objectives.

DO YOU WANT TO MAKE BUSINESS IN THE FOOD SECTOR?
WE’LL HELP YOU IMPROVE YOUR PENETRATION IN THE FOOD SECTOR
If you manage a company that handles machinery and/or technology that provides value for the food industry, we will go along with you to get into the market or increase your business on it.
WE ADAPT TO YOUR COMPANY
WE ADAPT TO YOUR COMPANY
We have worked with many companies of all kinds and so we are aware that the key to success is, first of all, to understand your company’s context, needs, strategies, products, and culture.
SALESMASTERS MODEL
SALESMASTERS MODEL
We have developed a working model that guarantees the success of our projects. Starting with segmentation and a customized database, we'll help you to get sales interviews with decision-makers, and to draw conclusions from them in order to improve your strategy for winning them over.

Our Team

We have a team of associate experts with extensive experience in their respective fields and proven professional recognition, who will ensure that your project gets the results expected.

  • Joan Pedrol
    Joan Pedrol

    Managing member of Salesmasters. 35 years of experience as an expert in Operational Marketing and Sales.

  • Josep Fernández-Royo
    Josep Fernández-Royo

    Strategic and Operational Management Division. Sales Director and General Manager of leading multinationals in their sectors.

  • José Manuel García Marcos
    José Manuel García Marcos

    General & Finance Manager. A specialist in leading and implementing processes of organizational change.

Origins

Salesmasters was born in the 60’s in the USA and since then, we have always been at the service of all sorts of companies that have placed their bets on being ambitious and improving their sales ratios, penetration of their markets, or the expansion of new company ventures. Now we are focusing on the food industry because of its interest and potential.

Projects

We’ll show you some of the latest projects that we have collaborated on. We won’t show brand names or companies, since we want to uphold our clients’ confidentiality. If you need more information, you can contact us.

INDUSTRIAL MACHINERY MANUFACTURER PROJECT
INDUSTRIAL MACHINERY MANUFACTURER PROJECT
Objective: To improve penetration in the meat segment.
PROJECT FOR A MANUFACTURER OF MEASUREMENT INSTRUMENTS FOR THE FOOD SECTOR
PROJECT FOR A MANUFACTURER OF MEASUREMENT INSTRUMENTS FOR THE FOOD SECTOR
Objective: To improve segmentation according to the range of products and to structure sales processes.
INDUSTRIAL SOLUTIONS MANUFACTURING PROJECT
INDUSTRIAL SOLUTIONS MANUFACTURING PROJECT
Objective: To improve penetration in the food sector.